Advertisers and marketers are gradually becoming residents in, rather than landlords of, the house of social media. It’s an odd transition, but it marks a fait accompli. After recent years (decades?) have whittled the process of consumer persuasion down to a nub through technological advances and growing cynicism, the playing field is now hopelessly skewed
The kingmaker in the past decade and likely the next for breakout growth in the tech sector is Andreessen Horowitz (aka “a16z”), a venture capital investment firm on Sand Hill Road in Palo Alto with nearly $18 billion under management. It is named after founding partners, Marc Andreessen and Ben Horowitz, two legendary technology investors
The social media influencer space is the future of marketing and branding, a fact made very clear by the recent story of Kylie Cosmetics, a cosmetics brand started by Kylie Jenner, one of the most successful social media influencers on the planet. Kylie Cosmetics was valued at nearly $1.2 billion when it sold a controlling
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