One might think of the Marketing and Advertising industry as something akin to the “applied social sciences”. Psychology, sociology, anthropology all rolled into one. Optimized for commercial success. However, no matter how well you understand people, no method of branding can work without access to people. For years, that meant TV and print media. But
The social media space continues to represent one of the most powerful investment opportunities for investors over the long-term. From a marketing standpoint, it has become the only game in town. According to a new report out this year from SmartInsights.com, more than half of the world’s population now uses social platforms on the internet.
The story associated with Clubhouse Media Group Inc (OTC US: CMGR) is still developing as a market narrative, but it is nonetheless a fascinating one already. Market participants may do well to take a closer look now – while the stock is trading around $6-$8/share and down off its highs above $25/share – than after
Advertisers and marketers are gradually becoming residents in, rather than landlords of, the house of social media. It’s an odd transition, but it marks a fait accompli. After recent years (decades?) have whittled the process of consumer persuasion down to a nub through technological advances and growing cynicism, the playing field is now hopelessly skewed
The kingmaker in the past decade and likely the next for breakout growth in the tech sector is Andreessen Horowitz (aka “a16z”), a venture capital investment firm on Sand Hill Road in Palo Alto with nearly $18 billion under management. It is named after founding partners, Marc Andreessen and Ben Horowitz, two legendary technology investors
The social media influencer space is the future of marketing and branding, a fact made very clear by the recent story of Kylie Cosmetics, a cosmetics brand started by Kylie Jenner, one of the most successful social media influencers on the planet. Kylie Cosmetics was valued at nearly $1.2 billion when it sold a controlling