Advertisers and marketers are gradually becoming residents in, rather than landlords of, the house of social media. It’s an odd transition, but it marks a fait accompli. After recent years (decades?) have whittled the process of consumer persuasion down to a nub through technological advances and growing cynicism, the playing field is now hopelessly skewed
The kingmaker in the past decade and likely the next for breakout growth in the tech sector is Andreessen Horowitz (aka “a16z”), a venture capital investment firm on Sand Hill Road in Palo Alto with nearly $18 billion under management. It is named after founding partners, Marc Andreessen and Ben Horowitz, two legendary technology investors
The advertising industry is somewhere in the process of an important punctuated evolutionary transition, something like what life on Earth went through 65 million years ago after a big rock crashed into Mexico and kicked up a thousand years of dust into the atmosphere, drowning out sunlight, spoiling the air, and setting off a transformative
The Ad industry is rapidly evolving before our eyes. But evolution is nothing new to the space. It has always been in a constant state of change as mediums and technology and audiences change, along with culture, more broadly. However, one thing has remained the same all along: the goal is to target audiences with
The Advertising industry is in a crisis. TV commercials are cratering in value, despite the billions spent per year on a product everyone fast-forwards through. Banner PPC internet ads are fast-tracking toward extinction next as we look past them, technologically filter them out, or simply resent them. Product placement is impractical for most products given
The bull market is in full bloom so far in 2021 as risks recede, vaccinations expand, and trillions in additional stimulus prepare to roll out the door on a wave of rising economic expectations. In that positive perfect storm, speculators have poured into the market, helping to drive fresh growth stories higher. While large caps
In case you haven’t noticed, the stock market is making your neighbor rich. Feel bad yet? He just bought another sports car a few hours ago. The family across the street just went to Aspen for a week-long ski trip because they diverted their savings into SPACs. Love it or hate it, it is what
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